Celebrate Old Fashioned Week with Woodford Reserve

To celebrate Old Fashioned Week, Woodford Reserve one of the most celebrated American whiskeys will be hosting an array of curated events, experiences, bespoke cocktails and limited edition menus in celebration of the iconic cocktail considered as the ‘Father of all cocktails’. 

From 1 – 10 November, drinks enthusiasts and cocktail aficionados alike will explore the rich and complex flavour profile of this beloved tipple, as some of the UK’s best bars serve up twists on the original recipe. No one will feel left out or bitter, as Woodford Reserve partners with 285 bars from London, Manchester, Edinburgh, Glasgow, Bristol and Cardiff to showcase the importance of flavour.

The roots of the Old Fashioned cocktail go back to 19th Century, with the earliest variation being mentioned in Jerry Thomas’ Bartender Guide: How to Mix Drinks. Called the Old Fashioned Holland Gin Cocktail, the recipe says “Crush a small lump of sugar in a whiskey glass containing a little water, add a lump of ice, two dashes of Angostura bitters, a small piece of lemon peel, one jigger Holland gin. Mix with a small bar spoon. Serve.” This is considered to be the earliest example of the Old Fashioned Cocktail as we know it today although it used gin rather than whiskey. Credit for the modern version of the drink seems to have been given to a whiskey bartender called James E Pepper in 1880. Created in a private social club in Kentucky called the Pendennis, Pepper brought the recipe to the Waldorf-Astoria Hotel bar in New York City and its popularity began to grow. 

So given its unique history, its only fitting that a unique bourbon like Woodford Reseve is celebrating the Old Fashioned by working alongside some of the UK’s leading bartenders to create a map across the UK this Old Fashioned Week. Kicking off in London, Soho institution Swift will be serving up a sweet take on an Old Fashioned called the ‘Timber’, inspired by Woodford Reserve’s sweet aromatic flavour notes. For those staying locally, check out Murder Inc’s grain influenced, ‘Oryzae Does It Mate!’ while spice lovers can head down to Discount Suit Company where they can experience a spicy, ‘Fast and Loose’ amongst Spitalfields scenesters and City pros. Finally, minimalist icons, Three Sheets, will offer a woody twist with their nutty alternative labelled ‘Whiskey + Milk’ as Islington haunt Homeboy list a fruity ‘Orchard Old Fashioned’.

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To find out which other bars across the UK are particpiating in Old Fashioned Week www.woodfordreserve.com/oldfashionedweek/


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