Tens, the filter sunglasses brand, have just opened their first pop-up store in Covent Garden, London for the month of July. The brand which, was founded in 2014 through a highly successful Indiegogo campaign that achieved almost £400,000 in pre-orders. The campaign remains one of the most-funded fashion projects on any crowd funding website globally.
To top it off the brand has just received a significant investment from businessman Richard Branson. Richard Branson discovered the brand through a friend commented “Kris, Marty and Tom have shown tremendous entrepreneurial spirit to get where they are today; they’ve done an amazing job bringing their ambition to life. Tens have come in and disrupted the sunglasses market, a tactic I’m all too familiar with! And I love the product, no matter where I am in the world I can stick on a pair of Tens and feel like I’m right back on Necker Island.”
The current SS16 collection comprises eleven styles priced from £60, each boasting Tens’ Instagram-style filter lens that transforms the users view into a vivid experience, full of clarity and colour. The sunglasses work with the warm colour palette of the sun to enhance everything you see; making everyday life looks and feel ten times better. For decades, ordinary sunglasses have deprived the world of the sun’s natural glow, replacing its bright and beautiful rays with cold and lifeless shade. Using custom filtered lens that works with natural sunlight, with Tens – the world around you is transformed into a vivid experience full of clarity and colour.
The latest Tens collection is available online from tenslife.com and from the Tens pop-up store on 10 Earlham Street by Covent Garden, London. Exclusive ranges are also available from the Necker Island Store and from throughout SOHO House locations across North America.