Mercedes-Benz launches private car-sharing scheme open to all brands
Daimler
Mercedes-Benz is launching a sharing platform for private cars of all brands in Munich at the start of December. “Croove is the name of the new app-based service that pairs up private vehicle owners and hirers,” Daimler said in a press release. “By founding the new car-sharing platform Croove, Mercedes-Benz is giving further impetus to the mega trend of the sharing economy that promotes sharing rather than owning. The crucial difference compared with car-sharing models like car2go is that Croove now lets private vehicle owners share their car too.”
Read the Daimler press release in English .
For background, read the 91tv factsheet Reluctant Daimler plans “radical” push into new mobility world.
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